Consolidated results showing measurable ROI for Turkish Airlines
We reached students who had never experienced international travel, creating lifelong advocates for global exploration
This diversity enriches our travel experiences and creates authentic connections with the cultures we visit.
See how Turkish Airlines transformed from unknown to preferred airline choice among our students
Students experienced world-class service and hospitality that exceeded expectations
Turkish Airlines became a gateway to Turkish culture and hospitality
100% of students signed up for Miles & Smiles loyalty program
From Istanbul's ancient mosques to Athens' timeless Acropolis, students discovered cultures that changed their worldview
"The most unexpected thing was seeing cats inside our Airbnb and the incredible hospitality of locals"
"The Bazaars and watching people communicate and negotiate - experiencing the vibrant culture firsthand"
"Learning about the tradition of music being played at mosques and connecting with local customs"
"The incredible preservation of ancient architecture and how accessible history felt"
"The Acropolis - seeing the Parthenon that I'd read about in Percy Jackson books come to life"
"Exploring Athens by electric bike and discovering hidden gems throughout the ancient city"
Comprehensive analysis of how travel experiences shifted destination perceptions
Students who experienced local customs have a much higher return intent
Many students reported feeling "emotionally connected" to destinations visited
Students said they endorsed these destinations to friends and family
Hear directly from students about their transformative experiences
"Talk to everyone, even the people you normally wouldn't. Try things, say yes more than no, and don't overthink how you come across."
"Embrace the unknown, come with an open mind, say yes to all opportunities."
"It is genuinely the greatest trip I've ever been on and likely the greatest trip I will ever go on, so do not take it for granted."
A gallery of transformative moments showing how impactful this trip really was
We create authentic brand experiences that generate lasting customer loyalty and measurable business impact.
Access underrepresented communities and first-time travelers who become lifelong customers.
Track real metrics like brand perception shifts, loyalty program signups, and purchase intent increases.
Create genuine brand ambassadors through transformative experiences, not paid promotions.